TH Experiential

Designed marketing materials for an advertising agency, including newsletters and website layouts

McDonald’s OTP Conference
Launch Date

2021 – 2025

Tools

Figma
Illustrator
Photoshop
After Effects

My Roles

Visual Design

UX Design

Team

CEO
Partner
Art Director
Marketing Strategy

Project Overview

For two consecutive years, I partnered with Coursera to design for their global conference, collaborating with teams across North America and Asia. The campaign reached audiences in Bangkok, Mumbai, Bengaluru, and Jakarta—driving strong engagement on  multimedia channels and successful event registrations.

TH Experiential Website Design

I led the visual and UI/UX design for TH Experiential’s website, creating an immersive digital experience. This included designing a high-impact landing page with clear user flows and strong brand storytelling, building a scalable template for showcasing over 60 projects, and enhancing imagery through photo retouching to match the brand’s tone. I also developed a cohesive design system to ensure consistency and efficiency across the site, and worked closely with engineers to bring the design to life smoothly.

Marketing Materials

Newsletter Template

I designed on-brand, reusable newsletter templates for TH Experiential’s marketing materials, making it easy for the team to create consistent and polished emails. The work included creating flexible templates, custom iconography, and clear data visualizations to highlight market insights in an engaging way.

Iconographic Design

Data Visualization