Key contributions
To celebrate the launch of Sephora at Kohl’s nationwide, I designed a touch-free mobile gamification experience for Sephora's first in-person event since the pandemic. This mobile experience, compatible with both iOS and Android, allowed users to collect eight QR code touchpoints in a beauty maze to discover products, engage with the brands, and create shareable content.
Personal contribution
Project impact
Project goals
User needs
Event attendees face many distractions, making it hard to keep them motivated. They need a tool to navigate easily, feel COVID-safe, and stay inspired to finish the game.
Business needs
The global pandemic changed the physical marketing limitations for customers. Brands want to drive traffic back to the store. Brands need to bring innovation to reach consumers in memorable, safe ways.
Challenges
Attendees need to finish scanning eight QRcode touchpoints in the beauty maze, and can show the completed card in the store to redeem their prize. However, there was a challenge of getting users to finish the game.
Beauty adventure user flow
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Design for different devices
Reflection
In the final UI, I used minimized colors — red, black, and white. The mobile game also needs users to work with onsite events. If the interface has too many colors, users will easily get distracted. Therefore, for the design decisions, I focused on mobile gamification to build a connection with the brand itself. Make the games simple for users to navigate.
More user interaction with touch-less geolocation technology
I designed the geolocation popup to keep user interaction when they explore beauty maze. The notifications pop up help people engage, create content, meet beauty founders or request songs from DJ.
Used QR code signages to integrate user from physical event to digital experience
The beauty maze also include 8 QRcodes to encourage people to explore the all different touchpoints. After user collected all the QRcodes, they can spin the wheel to redeem a price in the store.
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