Experiential and social media graphic design for Coursera’s global conference
October 2023 & October 2024
Figma
Illustrator
Photoshop
After Effects
UI Design
Visual Design
Art Director
Producer
Project Manager
For two consecutive years, I partnered with Coursera to design for their global conference, collaborating with teams across North America and Asia. The campaign reached audiences in Bangkok, Mumbai, Bengaluru, and Jakarta—driving strong engagement on muti media channels and successful event registrations.
Built a Cohesive Experience
As a visual designer, I created cohesive experiences by building from Coursera’s existing design system. I delivered interactive assets across multiple touchpoints, including social media, onsite print materials, and live-stream visuals—ensuring a unified brand presence across digital and physical platforms.
To support global event campaigns, I designed a set of flexible social media templates that could be easily adapted by regional marketing teams. These templates helped maintain brand consistency while allowing content customization based on local needs. This scalable design approach played a key role in driving event registrations through strategic use of social media across global markets.
Partnered with Coursera’s marketing team to design customized print and digital graphics for both on-site and online experiences. Deliverables included large-scale stage visuals, photo booth backdrops, event signage, directional banners, and branded screen graphics.These assets created a cohesive and immersive brand environment across all touchpoints—helping elevate the event experience for both in-person and virtual attendees.
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