Invesco QQQ
Touch screen digital cookbook experience for New York City Wine & Food Festival
Touch screen digital cookbook experience for New York City Wine & Food Festival
September 2024 – October 2024
Figma
Illustrator
Photoshop
After Effects
UI Design
Visual Design
Art Director
I collaborated with Invesco QQQ to design an immersive, touchscreen digital cookbook experience for the NYC Food & Wine Festival, seamlessly blending culinary creativity with technology. As the UI and Visual Designer, I ensured the experience aligned with Invesco QQQ’s dynamic brand guidelines while crafting an intuitive and visually engaging interface.
The Digital Cookbook was designed as an intuitive and interactive experience, allowing users to seamlessly explore exclusive recipes from celebrity chefs.
Users could tap anywhere on the screen to begin the experience.
A fluid, swipe-based navigation let users flip through the digital cookbook effortlessly.
Users could tap anywhere on the screen to begin the experience.
A fluid, swipe-based navigation let users flip through the digital cookbook effortlessly.
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