KOHL'S Holiday
Build-a-List
Holiday gift list to encourage more giving and saving
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Holiday gift list to encourage more giving and saving
November 2022
Figma
Illustrator
Photoshop
After Effects
UI/UX Design
Market Research
Concept Ideation
Prototyping
Creative Director
Engineer Team
UX Designer
Motion Designer
Led the development process from initial concept through to the launch of the user interface.
Conducted a comprehensive comparative analysis of eCommerce gift list experiences.
Created 2D animation assets for a dynamic and engaging landing page.
A 5-week sweepstakes microsite celebrating the holiday season. It highlighted Kohl's products and encouraged social sharing for a chance to win a prize.
This experience was designed for pre-event users, as well as in-event users. To join the sweepstakes, users log in, select a recipient, choose their gifts, and generate their gift list.
As the holiday season nears, people search for gifts. Building a gift list, like adding items to a cart, shows purchase intent. A user-friendly, attractive gift list can boost engagement and sales.
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It can encourages users to return to the site, keeping them engaged with the brand
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First Conveyor Belt Version
Second Conveyor Belt – Detailed Version
Proposal: Engaging Shopping Experience with Santa Gift Factory Theme
Blending Digital & Physical: Creating a Seamless Experience
The final UI design I created offers a responsive microsite experience that caters to mobile, tablet, and desktop users. During the earlier stages of UI development, I discovered that the arch-shaped tunnel design was limiting the interface's ability to display more products. To address this issue, I replaced the arch shape with a rectangular shape, which created a larger and more usable area.
We animated conveyor belt to create a more engaging experience for users.
Guides users with step-by-step animations to learn how to build a gift list.
Throughout data capture page and recipient page, users can track their progress using the progress bar feature.
Users can select the intended recipient before choosing a gift, ensuring that their list is personalized.
Users can navigate gifts using the top category menu and add items to their gift list by tapping the “plus” icon.
The progress bar increases with each added item. The 'Next' button is disabled until at least three items are selected.
Users can save their gift list and share it with their online community, encouraging Kohl’s holiday event engagement.
Users are entered for a chance share and win a $200 Kohl's gift card.
Kept the tunnel and conveyor belt on the landing page but increased product display rows on the gift selection page.
Even minor design adjustments can significantly affect the user experience completion rate.
Staying adaptable to ensure the final product meets user and business goals.
Based on the "Scrolling and Attention" study by CX Partners, vertical scrolling improves user attention and engagement.